The operating system for kids' sport

Any adult. Real coaching. Zero guesswork.

X1 Kids turns nurseries, clubs, gyms and community spaces into world-class kids' sport sessions — video-led, age-banded, ready to run. No sports coaching expertise required.

200+
drills
2–9
age range
4
sports
X1 Kids coach with tablet projecting branded characters to excited kids
The problem

Qualified coaches are scarce, expensive and don't scale.

Most kids' sport is inconsistent. Nurseries can't hire football coaches. After-school clubs rely on whoever turns up. Parents wing it. Quality depends entirely on the person in front of the kids.

  • Recruiting and retaining trained coaches is the #1 bottleneck
  • Franchise models cost £20k+ to start, then take royalties forever
  • Kids drop off when sessions are dull or off-pitch
The X1 Kids vision

The system does the coaching. The adult brings the energy.

X1 Kids is the operating system for kids' sport. Branded characters, age-banded curriculum and a tablet-led delivery model do the heavy lifting — so any passionate adult can run a brilliant session on day one.

Built-in
training
Plug & play
delivery
Brand & IP
included
No franchise
royalties

Built for the people already spending time with kids

  • Nurseries
  • Preschools
  • After-school clubs
  • Childminders
  • Gyms
  • Community centres
How it works

A session anyone can deliver — in three steps.

Video-led, character-driven, age-banded. Hear → see → do.

01

Open the session plan

Your instructor logs in on a tablet. Plans are organised by age band and sport.

02

Press play on the video

Kids meet the characters. Visual, audio and kinesthetic cues bring the drill to life.

03

Lead the physical demo

Instructor mirrors the on-screen demo. Kids practise. Stars and badges keep them hooked.

Instructor delivery flow: access session plans, present video, demonstrate, repeat
Curriculum

Four sports. 200+ drills. Endless sessions.

Every drill is filmed, character-led and matched to a colour-coded age band from 2–9. Pick one curriculum to start, add more as you grow.

54
P.E. + Fun Activities
challenges
38
Soccer
challenges
40
Tennis
challenges
37
Cricket
challenges
X1 Kids characters demonstrating soccer, tennis, cricket and P.E. challenges
Meet the team

Six heroes kids want to train with

Every character has a story that teaches a value — confidence, manners, teamwork, alertness — alongside the sport itself.

Jo-Jo X1 Kids hero profile card
Jo-Jo
Felix X1 Kids hero profile card
Felix
Bastian X1 Kids hero profile card
Bastian
Lana X1 Kids hero profile card
Lana
Franco X1 Kids hero profile card
Franco
Rajesh X1 Kids hero profile card
Rajesh
What's included

Everything an instructor needs to look the part on day one.

We've productised the operating playbook: kit, content, characters, ceremony and support. Nothing left to source.

X1 Kids instructor responsibilities and setup checklist
  • Tablet-led session plans

    Every drill scripted with video, audio and step-by-step demos. Open, press play, deliver.

  • Age-banded curriculum

    Stars (2–6) and Champions (7–9). 6 colour-coded age bands so sessions land at the right level.

  • Branded character universe

    Jo-Jo, Felix, Lana, Franco, Bastian & Rajesh. Kids beg to come back.

  • Coach setup pack

    Uniform, star board, certificates, music tracks — everything to look the part on day one.

  • Reward systems

    Stars, badges and certificates that keep kids hooked and parents thrilled.

  • Ongoing business support

    Onboarding, training and growth playbooks — not just a curriculum, a business.

X1 Kids coach welcoming a group of kids
Pricing

A fraction of a traditional sports franchise.

No royalties. No territory fees. No equipment markup. Pay one predictable monthly fee per curriculum.

Start here

First curriculum

Includes business support & onboarding

£89/month

3-year commitment · £3,204 total · paid in agreeable instalments

  • Pick one: P.E., Soccer, Tennis or Cricket
  • Full tablet-led session plans (2–9 years)
  • Branded character pack & reward systems
  • Coach setup pack (uniform, certificates, music)
  • Business support: onboarding, training, growth

Each additional curriculum

Stack as many sports as you like

£39/month

3-year commitment · £1,404 total · paid in agreeable instalments

  • Add any extra sport curriculum
  • Same full age-banded session plans
  • Shared character universe & rewards
  • Same ongoing support
vs traditional sports franchise

Most kids' sport franchises charge £15–30k upfront plus 10–20% ongoing royalties. X1 Kids is a flat monthly fee — your revenue stays yours.

Talk to us about pricing
Pilot programme

Live from our Singapore pilot.

Real sessions, real kids, real instructors. Hear it straight from a partner already running X1 Kids in their camps.

Pilot footage — X1 Kids in action with SportsCamps SG, Singapore.

X1 Kids has been a fantastic addition to our holiday camp programme. The content is engaging, easy for our coaches to deliver, and keeps children excited from start to finish. The superhero-themed activities create an immersive experience that develops confidence, movement skills, teamwork, and imagination. Our staff loved the structure and simplicity of the programme, while the children simply couldn't get enough of it. I would highly recommend X1 Kids to any organisation working with young children.

Matt Croake
Founder & Director, SportsCamps SG
Singapore
Book a 20-minute demo

See X1 Kids running in your setting.

We'll walk you through a live session plan, the character universe and exactly how an untrained adult delivers a brilliant class. No hard sell.

  • Live walkthrough of the instructor app
  • Sample session for your age group
  • Plain-English pricing and rollout plan

We only use these details to arrange your demo. No spam.